Every so often a fresh batch comes off the boat and has to find its spot on the sand. This one arrived loud. Island Style 1776 puts a sea turtle on a surfboard with a hibiscus along for the ride, carving a wave that has been rolling since the first summer. Summer Since 1776 is a sunset poster with the boards stuck upright in the sand and AMERICA 250 across the bottom. Shaka To Freedom is exactly that: a shaka hand throwing the sign over the water. American Summer Club, Beach Days 1776 and Flip Flops Freedom keep the flag flying, and then the sass walks in behind them: Back Off Bug Breath!, Do Not Disturb, and Piña Colada, for the days when the parade can wait and the drink cannot.
Here is why it matters to you: the newest designs are the ones nobody on your beach has yet. That is the entire point of getting there first. New Arrivals is where we put them the day they land, before they wander off into the rest of the store and start blending in with the regulars.
The batch is up at https://aloha-threads.com/collections/new-arrivals. We keep adding to it as the boat comes in, so the top of the page is always the freshest sand.
Written by Makaio. Thanks for reading.
